I graduated college with a BFA in graphic design and big dreams of being one of those art directors with a giant office, overlooking Central Park. It only took a couple years for me to realize that the corporate world is no place for a creative, and that those glamorous offices don’t actually exist. I wasn’t brave enough to take the leap on my own, but fate stepped in for me when I was let go from my job as an Assistant Art Director during the heart of the recession, in 2009. Best.day.ever.
I started working a couple of freelance jobs to stay afloat, but my focus became selling invitations + stationery. I knew a lot about design but nothing about building a business. I’ve spent the last eight years learning how to define my audience, establish a brand, sell online and find creative ways to make money doing what I love most.
This site was created for those who share in my passion for creativity and crave the freedom to work on your own terms.
I won’t just show you what I’ve learned, but what I’m doing today to increase sales, connect with awesome brands and improve my craft. I don’t have a competitive bone in my body. Perhaps this comes from being so bad at sports. Either way, I believe that a rising tide lifts all ships, and there’s enough business for all of us. My enthusiasm for design has been trumped by the joy I feel in helping a fellow creative make their dreams come true.
Michelle Hickey is the owner and creative director of Enchanted Prints, an online stationery shop and editor of the blog, Elegance & Enchantment. When she’s not “working” you can find Michelle exploring new cities, likely in search of typography and baked goods. Originally a New Yorker, Michelle now calls Northeast Florida home, where she lives with her husband, James and their adorable kitties.