Printables, or print-yourself designs, as many of you know are the backbone of my business. I give them away to my awesome readers on my blog, I sell them online and I convert those printable designs into tangible products like art prints, mugs and invitations. I’ve had lots of my blog readers send me emails and messages asking what my design process looks like, and how I go about creating my printables to share and sell.
How I wish I could invite you all into my actual office to walk you through “an average day.” Instead, I invite you to a virtual tour of how it all gets done. Keep your hands and arms inside the car, please. Flash photography is welcomed, although it’s always best to shoot in natural light. 😉
Step 1: Research
- I call this the “doing your homework” step. I gather research and ideas for my projects by scouring the internet, visiting sites like Pinterest, Instagram, Behance and Etsy.
- I’m also inspired by designs that I come across in everyday life— in magazines, posters, merchandise, even restaurant menus. If you are ever feeling stuck, never underestimate the power of trip to Target.
- I keep a catalog of all my findings in folders, (from online and in real life), using a free resource called Evernote (kind of a catch all for all of your ideas).
Step 2: Design
- Taking my research from step 1, I begin drafting up 2-3 concepts on my computer using Adobe InDesign (this can also be done by hand on a sketchpad). It’s during this step that I focus on form and composition, testing out several different font options, all in black and white.
- Once I have 2-3 solid ideas, I narrow it down to the design that feels the most compelling, unique— and above all, just makes me smile. I never want to put something out there that I’m not proud of, so if I didn’t get it right with the first 2-3 tries, I’ll come up with some additional designs.
Step 3: Color
- Using the design I decided on in step 2, I test out 2-3 color combination concepts. As a general rule, it’s best to stick to a palette of 2-3 colors per design.
- Once I have chosen my color palette, I try out variations with a colored background, a black background, and a white background to see which suits the design best.
- If I’m feeling spunky, or the theme calls for it, I will try a version with a patterned or textured background (most of mine are purchased or downloaded for free from Creative Market).
Step 4: Production
- When my design is complete, I create a password-protected PDF with a disclaimer to protect it from theft.
- Next, I either photograph my work to display and promote, or use a pre-created photo mockup (you can read more about where to find those here).
Step 5: Promotion
- I choose to post all of my designs in for sale on Etsy.com, but also share them as free downloads on my blog for my readers. I’m in the process of opening an additional shop using Shopify. Your work can never be in too many places!
- Promote using all of my social media channels (especially Pinterest)!
If you’re a graphic designer, or a wanna-be graphic designer and want to learn more about how to create printables to build a more profitable and fulfilling business, you will definitely want to hop on this mailing list, where I share tips, tricks and inspiration to get you on the right track. When you sign up, I’ll send you a free printable cheat sheet with the five ingredients I include in every printable I share. I look forward to connecting with you again soon!