Do you ever wonder what your fellow creative entrepreneurs are up to? In between the big wins, product launches, and collaborations are the small steps (some forward, some backward) that lead to those turning points. Here’s a transparent account of a week in the life of a gal in passionate pursuit of business growth, personal development and those magical milestones.
Monday, January 9th
I began this week brimming with energy and excitement. This feeling is atypical for me to experience during any morning, especially a Monday (yawn). I trace this anomaly back to a major planning session I had with myself at the end of last week, where I identified my most essential tasks. Having clear direction leaves little room for hesitation, which has been known to seriously trip up my workflow.
I spent the majority of Monday creating an email drip campaign for my Enchanted Prints Inspirational Planner Subscription. Setting up this sequence is something that should have taken place before the product launched, but better late than never!
The email “opt-in magnet” I used to introduce the product was this 2017 Printable Calendar (a resource that aligns with the subscription). After setting up my “drip campaign,” subscribers will now automatically receive a series of emails that will introduce them to my site, offer them more free resources and to eventually promote the Enchanted Prints Inspirational Planner Subscription. ConvertKit made this incredibly easy to execute and the fact that I got this done in one day got me excited to create more sequences for other products and services I offer.
Tuesday, January 10th
The second part of my “catch-up marketing plan” was to create a web banner for the Enchanted Prints Inspirational Planner Subscription, and to include a link in the top menu bar on Elegance and Enchantment. You’re much more likely to sell products and services to an audience that already knows you, so it’s super important to maximize your reach to those people.
Since I was in the back end of the website, I also took the opportunity to update my menu bar and sidebar widgets. My Facebook widget had been linking to a page that didn’t exist, for months (as you can tell, I’ve been really on top of things when it comes to Elegance and Enchantment)!
Wednesday, January 10th
Another day of planning! One of my goals for the month is to increase an awareness of DesignCuts, the sponsor of this blog. Giveaways are a great way to increase exposure of a brand and to delight your audience, which is why I wanted to make it a priority in my marketing efforts. I brainstormed ways to promote upcoming giveaways and made a game plan to execute those ideas.
In the afternoon, I hopped on a Skype call with my sister Allison, who has been helping me run my Etsy shop for the past year or so (my sweet baby nephew, Alex was also in attendance). Our goal for this year is to create a better experience for our customers, to identify the products that bring in the most revenue (so we can create more like it) and to simplify our workflow. Together we came up with a master list of everything we hope to accomplish in the coming months.
Thursday, January 11th
I chose to start with Pinterest because it’s the #1 source of traffic for this website. Go where the people are! Linking a series of Pinterest pins to your email signup page instead of your website is a smart tactic that I learned from my friend Dawn Nicole. Give it a try!
Thursday was made better by getting to “meet” with Lauren and Kalyn, my Mastermind partners. It was our first Skype call since the holidays, so it was great to get caught up and share our latest business endeavors with one another.
Friday, January 12th
The vigor that graced me at the beginning of the week had run it’s course by the end of it, but I tried my best to squeeze out every little bit that was left.
My biggest accomplishment was getting this post written (I know, how meta)! I also got some Instagrams scheduled, using Planoly, and even found time to make a tray of brownies (one of the greatest work from home perks).
Lesson of the week
Plan, then do. Execution is so much easier when you don’t have to think as you go.
What I’m reading (and loving)
What I’m watching
What I’m listening to
The La La Land Soundtrack (swoon)
This post contains affiliate links. If you purchase through these links, you’ll help support MichelleHickey.Design, and you’ll receive some amazing stuff, too. Whohoo!